The new Rivaah Golden Advantage Plan by Tanishq enables customers to accumulate gold grams over twelve months and enjoy additional benefits when redeeming them towards jewelleryDubai, 12 October 2026: Tanishq, India’s most trusted fine jewellery brand and part of the Tata Group, today marks Vijayadashami, an auspicious day to begin something new, with the launch of the Rivaah Golden Advantage Plan (RGA) across its boutiques in the UAE. The jewellery purchase plan invites customers to accumulate gold grams month by month and enjoy additional benefits when they redeem their accumulated gold value towards jewellery of their choiceVijayadashami is traditionally seen as an auspicious time to begin something new and meaningful. For Tanishq, it offers a natural moment to invite customers to take the first step towards a golden jewellery journey, one month at a time“Vijayadashami is traditionally associated with new beginnings, making it a fitting occasion for Tanishq to introduce the Rivaah Golden Advantage Plan to customers in the UAE,” said Arun Narayan, CEO – Jewellery, Titan Company Limited.
“Jewellery is part of some of life’s most cherished moments, and the Rivaah Golden Advantage Plan gives customers a simple and disciplined way to plan towards a jewellery purchase, month by month. It brings together the joy of looking forward to something meaningful with the trust, craftsmanship and heritage that customers have come to associate with Tanishq and the Tata Group.”Customers can enrol at any Tanishq boutique in the UAE and select a fixed monthly contribution starting from AED 100, in multiples of AED 50. Each monthly payment is due on the same date as the enrolment date, with a 30-day payment window to complete each payment. Every payment received is converted into gold grams at the prevailing in-store 22-karat gold rate on the date of payment, allowing customers to accumulate gold grams over twelve consecutive monthsUpon completion of the twelfth payment, customers have a 90-day redemption window to visit their enrolled Tanishq boutique and redeem their accumulated gold value towards eligible Tanishq jewellery, subject to the plan’s terms and conditionsBenefits under the plan are based on the number of monthly payments completed. Customers who complete seven to nine monthly payments qualify for a 10 per cent discount on making charges on gold jewellery, a 10 per cent discount on diamond stone value, and a 5 per cent discount on the unit consumer price of platinum and studded jewellery.Customers who complete ten or eleven monthly payments qualify for enhanced benefits of 15 per cent on making charges and 20 per cent on diamond stone value. Customers who complete all twelve monthly payments receive the plan’s highest benefit tier: 25 per cent off making charges, 30 per cent off diamond stone value, and 10 per cent off the unit consumer price of studded and platinum jewelleryTanishq is India’s most trusted fine jewellery brand, part of Titan Company Limited, a Tata enterprise. Present in the UAE across Dubai, Abu Dhabi and Sharjah, Tanishq brings together certified purity, contemporary design and a legacy of craftsmanship to one of the world’s most discerning jewellery markets.The Rivaah Golden Advantage Plan is a jewellery purchase plan. Gold grams are calculated based on the prevailing in-store 22-karat gold rate applicable on each payment date. Gold prices may vary. Terms and conditions apply About Tanishq Tanishq, part of the Tata Group, is one of India’s leading jewellery brands, known for its craftsmanship, design and assured product quality for more than two decades. Its range of gold and diamond jewellery brings together traditional and contemporary styles for occasions ranging from everyday wear to weddings and festivals. Tanishq has been named The Most Trusted Jewellery Brand in India by Trust Research Advisory. The brand has more than 430 stores in India and over 15 stores across the UAE, Qatar, Oman, Singapore and the USA