Dubai, UAE; February 11 2026At a launch event during the Dubai World Health Expo, Nobel Hygiene has unveiled the world’s first diaper with biodegradable non-woven technology.Developed together with sustainable nonwovens producer Avgol, the diaper utilises Polymateria’s revolutionary Biotransformation technology for its non-woven components.Available under the Teddyy Bio-Earth brand, Nobel Hygiene’s eco-conscious range, 75% of the diaper’s components by weight are fully biodegradable, marking a step-change in sustainability for the sector.The diaper was launched together with Blue Ocean Global as ecommerce distribution partner and Amazon Dubai, and will be in the market starting in March.Nobel Hygiene, a leading hygiene care products manufacturer, launched the world’s first diaper containing biodegradable non-woven technology at launch event during the Dubai World Health Expo at the Dubai Exhibition Centre.Developed together with sustainable nonwovens producer Avgol, an Indorama Ventures company, and launched under the Teddyy Bio-Earth brand, the revolutionary diaper will be available to parents in Dubai from early March through its ecommerce distribution partner Blue Ocean Global Group via Amazon Dubai’s E-Commerce platform.
The UAE baby diaper market is on a strong growth trajectory, valued at approximately US$439.8 million in 2024 and expected to nearly double to around US$785.7 million by 2033 as per IMARC Report 2025. Growth is being driven by rising disposable incomes, urban living, and a large expatriate population. Parents are increasingly opting for diaper solutions that offer greater comfort, skin protection, and convenience, reflecting a broader shift toward higher-quality childcare products. That, coupled with rising environmental consciousness in Millennials and Gen Z has created an increasing demand for environmentally friendly products. Utilising cutting-edge Biotransformation technology from Polymateria pioneered at Imperial College London in the UK under its Lyfecycle brand, the non-woven components of Teddyy Bio Earth will safely return to nature within 2 years if the diaper is exposed to an open environment after use.Nobel’s new baby diaper also contains an absorbent core made from the naturally biodegradable material cellulose, meaning that 75% of the diaper’s components by weight are fully biodegradable. This marks a step-change in diaper sustainability, creating arguably the world’s most biodegradable diaper. Mr. Kamal Johari Managing Director of Nobel Hygiene, says: “Governments worldwide are increasingly concerned about the long-term impact of sanitary waste on disposal systems and the environment. Responding to this challenge, Nobel Hygiene is proud to launch Teddyy Bio-Earth, the world’s first baby diaper where 75% of its weight biodegrades within two years.”“Powered by Lyfecycle’s proprietary technology, which enables natural microbes to safely break down the product without harming soil quality, this represents the most significant milestone in our 25-year journey of innovation. We continue to work with global partners on the remaining 25%, reinforcing our long-term commitment to environmental responsibility The biodegradable non-woven material in the Teddyy Bio-Earth diaper is the latest product of the ongoing partnership between Avgol and PolymateriaSivan Yedidsion, CEO of Avgol Industries, stated: “We are delighted to have achieved this important milestone with the first commercial application of our biodegradable nonwoven material in the Teddyy Bio Earth diaper made by Nobel Hygiene. This launch marks an exciting next step in our three-way partnership with Nobel and Polymateria. We anticipate Teddyy Bio-Earth biodegradable diapers being widely embraced by consumers across a wide range of geographical markets, driving meaningful progress towards more responsible and sustainable hygiene solutions.”Polymateria CEO Richard Horne added, “I’m immensely proud of the collaborative effort between Nobel Hygiene, Indorama Ventures, Polymateria and Amazon Dubai to bring this revolutionary diaper to market. Polymateria was founded to tackle plastic pollution at scale and partnerships like this with major players across the value chain demonstrate our mission coming to life Blue Ocean Global as the exclusive ecommerce distribution partner for Teddy Bio-Earth diapers in Dubai, will be listing these diapers on ecommerce platforms, making them available to sustainability-conscious parents who want a diaper with no compromises on its performance and feel. About Nobel Hygiene:Nobel Hygiene is one of the leading Indian manufacturers of absorbent hygiene products. As pioneers of adult diapers in India, they are now market leaders in this category. Their baby diaper brand, Teddyy, is India’s largest domestic baby diaper brand. About Avgol Industries:Avgol, an Indorama Ventures company, is a world leader in the manufacture of high quality, high performance spun melt nonwoven materials serving hygiene, medical, and functional markets. The company has long led the global hygiene sector with its comprehensive portfolio of ultra-lightweight spun melt nonwoven fabrics, supporting applications such as disposable diapers, feminine hygiene products, and a range of products used in agriculture, home furnishings, construction, and disposable wipes and towels. Avgol’s focus on innovation and sustainability continues to drive advanced material solutions for manufacturers worldwide.About PolymateriaPolymateria aims to utilise scientific advancements to address the issue of plastic pollution. Established at Imperial College London, the company has demonstrated, through scientific evidence, that the most prevalent sources of unmanaged plastic waste can be returned to nature without generating microplastics, negatively impacting the ecosystem or disrupting recycling processes on a large scale. As a result of its efforts to promote circularity and combat plastic pollution, Polymateria was honoured as a World Economic Forum Tech Pioneer About Blue Ocean Global GroupBlue Ocean Global Group is a Dubai-based diversified business conglomerate with a strong presence in the Middle East, and Africa. Our core expertise lies in the distribution and marketing of small domestic appliances, telecom products, lifestyle accessories, and FMCG goods. Through our various business verticals, including e-commerce, business-to-business and regional distribution, we cater to the diverse needs of our customers